Join us at Cloud AI Live Amsterdam

Today marks the end of the "era of the experiment" and shifts the focus entirely to "AI at full velocity". Join 1,000+ business leaders and technology experts across the Benelux region for Google Cloud's flagship event. Discover how to build the Agentic Enterprise and move beyond basic assistive AI to deploy fully autonomous systems that execute complex workflows. Experience real-world proof that AI transformation is an executable reality.

Stay Ahead of the Curve

Start your morning with a keynote on how Google Cloud is transforming organizations through the power of agentic workflows.

Immediately after, the event shifts into high gear with role-specific breakouts engineered to help you build, scale, and govern the future of the Agentic Enterprise.

We’ve curated seven specialized tracks for hands-on practitioners, technology architects, IT professionals, and executive leaders.

Whether you are deploying code, optimizing infrastructure, or driving digital strategy, this dynamic agenda provides the innovation blueprint you need to lead in the AI era. 

Experience innovation

Test your skills in the AI Playground: tackle the Agent Challenge, experience the AI Glamour Demo, or race Formula E simulators featuring an AI Coaching Agent.

Stop by the Vibe Cafe to "Sip, Prompt, Create" - watch AI build a functional app while you enjoy your coffee.

Explore the Learning Garden for hands-on demos of Google’s latest innovations, including the Gemini app, NotebookLM, AI Studio, and Experimental Labs.

Connect & Collaborate

Step away from the screens and immerse yourself in the AI Village, a dynamic hub designed for you to connect with a wide ecosystem of our top partners. 

If you are looking for tailored guidance, simply knock on the doors of our "Meet the Expert" areas for dedicated 1:1 conversations. 

Whether you prefer whiteboarding your next big idea inside the main venue, or stepping out into the fresh air of the Event Garden for a picnic with a colleague, you will find the perfect environment to spark innovation and build lasting relationships.